The success of Italian Day on The Drive is largely due to the invaluable support of our sponsors and partners, as well as the City of Vancouver. Each year we experience and appreciate a return of continued assistance, as well as encourage new partnerships in helping fulfill what is considered one of the city’s largest and premier cultural events. The support not only assists the community in terms of cultural integration and celebration, but also the individuals and businesses who benefit from the exposure and the opportunity to generate brand awareness and revenue. From a marketing perspective, partnership with the Italian Day Festival Society and event perceptually elevates the profile of all involved given the Italian Day brand, community association and promotion opportunities available.

2014 Sponsors


Commercial Drive Business Society - Platinum


Vancity - Gold


BMO - SilverOnni Group -SilverWhitecaps - Silver


Shoppers Drug Mart - BronzeFortis BC - BronzeMilani Plumbing - Bronze Barcelona Media Design - BronzeFG Lawns - BronzeBoffo Properties - Bronze

collaborating PARTNERS

Italian Cultural Centre - Collaborating Partner


News 1130 - Media Sponsor SONiC - Media Sponsor JACK fm - Media Sponsor Global TV BC - Media Sponsor

Integrated Marketing Plan

With and anticipated audience of over 400,000 attendees for 2014, comprised of people of all ages and cultures, festival sponsors will benefit from a fully integrated marketing plan with broad reaching community engagement, including pre and post event publicity:

  • Extensive social media campaigns
  • Website promotions: Italian Day, Commercial Drive Business Society, Italian Cultural Centre
  • Publicity via media channels: television, radio, newspaper and magazines
  • Festival publications including city-wide posters, print and digital event magazine, as well as event signage and flyers
  • Organizational and network support from key sponsor, The Commercial Drive Business Society, as well as collaborating partner, the Italian Cultural Centre
  • Public relations alliance with The Laura Ballance Media Group

Benefit Summary

  • Corporate name and logo visibility on multiple platforms – electronic, print and signage
  • Brand exposure to new market
  • Online promotional avenues via social media, event and partner websites
  • Exclusive sponsorship opportunity for unique event attraction or activity
  • Cross promotions
  • Complimentary booth at event
  • Product displays
  • Corporate acknowledgment at opening and closing ceremonies
  • VIP seating and public speaking opportunity at opening ceremony
  • Complimentary advertisement in event magazine (Il Giornale)
  • Strong brand perception
  • Creative marketing and revenue opportunities

Partners & Sponsors 2013


Commercial Drive Business Society


Il Centro (The Italian Cultural Centre)




Boffo Properties
Onni Group
Barcelona Media Design
Brandon Group
BMW Ducati
Carter Fiat
Columbus World Travel
Ducati Richmond
FG Artificial Suppliers
Jacqueline Conoir
Kalena’s Shoes
Mark Anthony Brands
Milani Plumbing
Minuteman Press Downtown
Pacific Motosports
Pedre Contractors
Province of BC
Renzullo Food Market
San Remo Foods
Shoppers Drug Mart


Global BC
96.9 JACKfm
SONiC 104.9

If you are interested in becoming a sponsor, please take a look at our online sponsorship package (the file may take a few seconds to load). We can be contacted at info@italianday.ca or 604-251-2884 to arrange the delivery of a hard copy. Your contributions and participation is ultimately what provides the opportunity for this event to be realized.